How many characters should your domain name be? Can it be to long?

The shorter in character length a domain name is the better. A short domain name is easier to remember and it can be printed larger on print advertisements. I personally prefer a domain length of 4-7 character, but as time goes on, short domain names become harder to find.

A domain length shouldn't be over 35 characters sense that's the limit Google Adwords sets for its ads read more.